Target market marketing demographic segmentation advertising beermats Quick search site map
So what is demographic segmentation and target market marketing?
Demographic segmentation and target market marketing is basically dividing your potential customers into groups based on their age, income, social standing, gender, needs etc.
It is of course a very efficient way of only marketing your products to the right groups of people.
Google themselves are now operating a form of demographic segmentation to enable searchers to find their target market more easily.
This helicopter pilot training company use the principal of segmentation to target their specific demographic market by income, age and lifestyle.
By targeting their marketing and advertising to Golf clubs they are assured of qualified leads.
Beermat advertising target Golf clubs for Rotorflight by placing their marketing message on the club's in-house beermats.
The response to this form of demographic segmentation marketing has lead to this company targeting more and more clubs in their demographic areas.
These figures are the results of direct target market marketing advertising beermats campaigns using demographic segmentation principals.
Beermats are ideally suited to this type of target marketing segmentation.
Beermat Advertising are recognised as the foremost authority and leading experts at being able to target your company and your products to your demographic target market.
We are able to directly target your market audience in venues throughout the whole of the U.K and Europe.
The demographic segmentation for this company is by need, age and lifestyle.When your business is selling re-cycled print cartridges your best demographic segmentation target market is in education.
So we placed these beermats in students bars and night clubs on Universities campus's.
As well as in bars popular with students around and about the Universities themselves.
Swansea University has a register of a little over 21,000 students, who use on average 4-5 black ink cartridges every term.
The response kept this company awake most nights!
Marketing demographic segmentation for this company is easy.These advertising beermats are placed in bars along the Costa del Sol Spain that have a regularly rotating audience for up to 24hrs a day 7 days every week.
The income from this segmentation marketing by lifestyle demographic placement is constantly ongoing and has been estimated to be as much as 22,000,000€ per season.
Now that's some marketing segmentation.
Beermat Advertising are proud to count this company as not only valued clients but as friends.
Demographic Segmentation of your target market is not only desirable and highly profitable But an absolute must for any and all forward looking businesses.