Market Marketing Help With Advertising Quick search site map
We all know what a Beer mat is....... Don't we?
The Beer mat was conceived over a hundred years ago by some very clever marketing and advertising people who realised that when we're relaxing our mind's are most open to suggestion and it's the perfect time to sell to us.
They were true marketing and advertising guru's, discovering what we know today as ambient marketing media.
By monitoring sales of each individual product and correlating it to which one they were advertising at the time they were able to influence our wants and desires.
When they wanted to "shift" more stout they simply printed more beer mats advertising stout.
In a very short space of time the whole Nation became "hooked" on the beer mat, they started collecting them and the word "Tegestologist" was added to the dictionary, they even had games and competitions devised around the mat.
The beer mat is now used in both advertising and marketing to sell everything from a Taxi ride home to a trip to Las Vegas.
The Police, Governments, Fire Brigades, Heath Services, Solicitors and the Catholic Church have all used the beer mat to reinforce their marketing message.
Our beer mats are used in advertising and marketing everything from local laundries to multi Billion Pound Corporations as well as a few World famous Super Stars.
The Beer mat is now so entrenched in our social culture we complain if staff ever fail to place one in front of us. Beer mats have been voted the best ambient advertising and marketing media for 2007/8
Knowing all this it can come as no surprise that they print 1,700,000,000,000 beer mats every year. Now that's some advertising media and marketing mat campaigns!
From early morning till deep into the night every day of the week staff wherever people socialise are placing a beer mat in front of potential clients saying
"Excuse me can I place this Company's Advertising Beer mat in front of you"..............
It can come as no surprise that the Beer Mat has achieved such a high accolade in been voted the "Best Ambient Advertising Media 2007/2008
For it's used and on display to a rotating receptive audience some 100 hours every week!
The Beer mat is the ONLY advertising and marketing media that if it was NOT placed
in front of us we'd complain about it!