Effective advertising ambient media is 85% dependent on where it's targeted and therefore who gets to see it.
Promotional beermats are an extremely powerful ambient advertising media that are able to be directly targeted to any specific audience, venue and or location.

Beermats have be voted the most cost effective non-intrusive ambient advertising media in 2007/2008
It's quite obvious why they achieved this high accolade for we have a love affair with this ambient media that's in front of us every hour of the day and deep into the night. They are part of our social culture: we never treat them as "spam" or "junk mail" and to be without them would be unthinkable! 
Can you think of any other effective advertising, ambient or not that we could not live without?

 

"The following are some reasons for the growth of ambient media:

• A decline in the power of traditional media.
• A greater demand for point-of-sale communications.
• Its ability to offer precise audience targeting.
• Its general versatility.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities............   We couldn't have said it better ourselves!

Effective ambient advertising falls into three categories, the first is illegal, the second is immoral and the third is indispensable!

The most effective way to get a message across is by Hypnotism.The second most effective way is while your perspective clients are asleep.

And the third is while they are relaxing. For at no other time, (except the first two) are their minds more open to suggestion and able to store and remember information.

Please take a look around the rest of our site and see what this phenomenal piece Pulp Board correctly targeted can do for your company.

Beermats are the only effective ambient advertising media that if they were NOT placed in front of us we'd complain about it!