"The following are some reasons for the growth of ambient media:

• A decline in the power of traditional media.
• A greater demand for point-of-sale communications.
• Its ability to offer precise audience targeting.
• Its general versatility.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities".

We couldn't have said it better if we had paid Wikipedia to write it for us.

Ambient media is all around us and comes in many forms; some we regard as being intrusive and many of course we completely ignore.
But we never ignore traditional beer mats.
Beer mats have obtained the dizzy heights of being voted the best ambient advertising media 2007/8.
It was a forgone conclusion really, a "no brainer"

Advertising beer mats have been part of our social culture for more than 100 years, we flick them, fiddle with then, build castles of them, write messages on them, devise games around them and even collect them. In short we just love them!!
No other advertising media, ambient or otherwise gets this much attention.

Of course all this takes place while we are relaxing with friends and family and when our minds are most open to suggestion and able to store information.. But just in case we forget we "pop" the beer mat in our pockets anyway.
Beer mats are the only ambient advertising media that if they were NOT placed in front of us we would complain about it.

A few examples: Want to see more? Click Here



Promotion Beer Mats placed in University Students Union Campus Bars and Night Clubs. Although a true ambient media it's much more that.
Beer mats are the only ambient advertising media that if they were not placed in front of us we would complain about it! Now that's real permission marketing.






Student are one of the highest consumers and purchasers of music and musical instruments.

 

 

Promotional Beer mats placed in Golf and Country clubs.
To learn to fly you need plenty of time, commitment and of course money.
Golfers by and large have all three.





These beer mats generated huge interest for this company and has proven to be an extremely effective ambient advertising media.


This is surely ambient media! Don't you think?

Rem FM is a Radio Station who find that advertising Beer mats are a very Effective Advertising media to spread the word.

Their Beer Mats were place in Bars all along the Costa del Sol. Spain.

Not at all strange a commercial Radio Station using this ambient advertising media. We have several  different radio stations in Europe using our company's beer mats for their ambient media.
                     We have never felt the need to reciprocate.

Like to find out why beer mats are such an effective advertising media?

Contact us: now and get this Phenomenal  Ambient Advertising media Selling for You!