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Car promotion for Dick Lovett's BMW franchise in Golf and Country clubs throughout the West Country.
Response Figures
Television 22.7%
Radio (Local) 1.87%
Flyers 0.31%
Promotional / Sponsorship 8.83%
Local Newspapers 2.14%
Beermats 11.1%
Response figures for Advertising media
That has been specifically targeted to
A researched audience and or catchment
Area, applicable to the product or services
Advertised.
The response to generic promotions advertising
Will of course be significantly lower.
Other media figures not available.
The remits was:
The promotion of their car company to an audience that met certain requirements.
1, Affluent Men and Women of all ages
2, Above Average Disposable Income.
3, Corporate Companies, Companies and Private Individuals.
4, Promotion of their company by discussing it with other affluent people.
5, Establish a loyal and regular car customer base.
We achieved this remit by placing these car promotion beer mats in prestigious clubs.

The Bristol club, is an excellent venue for almost any promotion.
Dick Lovett promote their BMW car and 4x4 brands here.
Business promotions and Golf fit together nicely, it always has and probably always will be.
Car promotion here is perfect

The Kendleshire Complex is home to some of the most well known companies. It's frequently used for car promotions and is the ideal venue.
Dick Lovett are regular advertisers here and their beer mats are always on display in every area. His car promotions are a regular event.

The Shirehampton yet another Golf club favoured by the prestigious BMW car brand.
It's as true today as it's always been
Golf and business promotions go hand in hand.
Any car promotion and golf is a great combination. Boy's toys and all that.
Beermat Advertising would like to thank the management and staff at all Golf clubs involved for all their help in making these promotions for BMW truly auspicious occasions.
Best Regards
Keith
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