Targeting Segmentation Market Advertising Quick search site map
Targeting segmentation of your market is a must for effective advertising.
Put simply you must tell the right people about your products and services.
The "Pareto" Principe; more commonly know as the 80/20 rule; states that 80% of your business revenue and profits will be generated by 20% of your advertising.
However targeting specific areas and market demographics will enable you to advertise directly to your most beneficial segments; and in so doing you will be able to eliminate 80% of the money normally wasted advertising to unqualified prospects.
Learning to fly and aircraft hire are both very time consuming and costly.
This company found that generic advertising in many different media's and over vast areas; their advertising although creating a great deal of "interest" did in fact only produce 0.7% take-up of their product.An urgent review of their marketing effectiveness and profitability encouraged them to switch their direct advertising to targeting segmentation of their market place.
Segmenting their market by targeting potential clients with disposable income and enough free time to consider learning to fly an aircraft and obtain a private pilots licence.
These advertising beer mats were placed in three selected golf clubs around Swansea Airport.
The marketing effect of targeting segmentation of their potential clients through advertising in Golf Clubs returned a 17.44% up-take of their product and returned this company to profit.
These are the response figures for advertising 2008. Figures for 2009 will be available in the beginning of the financial year.
Although they are predicted to reflect less than 0.9% variation.
The response to advertising beer mats is due in most part to their ability to be selectively targeted to specific areas and specific clientèle.
The activities of our company have greatly influenced these figures by always paying the utmost attention to specificity targeting the correct segments for our clients market advertising.
The targeting segmentation of a specific market and advertising to potential purchasers is as necessary whether you products and services are high ticket or high volume items.
Telling the right people is of paramount importance for any; and all successful enterprises.
Tivoli World uses segmentation Beermat advertising for targeting holiday makers.
By targeting hotels, bars and restaurants Tivoli World recorded an increase on the "gate" of 7.41% which related to 9,801 extra visitors over a 9 week period.
These extra 9,801 visitors average spend was £60.37 each.... A total of £611,288.37
Tivoli World attributed advertising beer mats entirely responsible for these extra visitors and the extra revenue generated.
All products and services benefit from targeting segmentation, all advertising and market targeting should be directed to your potential customers and clients.
We at Beermat Advertising are the world's foremost authority; and recognised as Europe's leading experts at being able to target your potential customers wherever they may be.