Golfers Just Love their Cars....... It's a Man Thing!
More Than 80% of Golfers
are Men. Which is excellent news for vendors of products and services where the buying decision is predominately male.
The vast majority are directors of SME's who are personally responsible for purchasing.
Bassetts Citroen aim their market advertising directly to this highly beneficial target audience.
A Golf Club with two courses will play 4,000 rounds of golf each and every month throughout the Summer.
For every round of golf played, each and every golfer will spend 2 - 3 hours in the clubhouse.
The non golfers, their partners and social members will spend 19 hours every week in the Clubhouse.
Every Golf Club's Clubhouse is full every day of the Week; from 0800hr until 2400hr.
Golf Clubs generate extra income throughout the Year by hosting Conferences; Business meetings and Seminars etc.
Wedding's; Birthday Party's; Engagements etc. held in the club's function rooms see many thousands of extra people walking through their doors.
Charity events; Captains day's; Open days and other Promotional events also greatly increase throughput to the Golf Club.
Promote their Company to an audience that meet
certain requirements.
2, Above Average Disposable Income.
3, Corporate Companies, Representatives and
Business Users.
4, Would further promote their products by
discussing with other affluent people.
5, Establish a loyal and regular customer base.
6, Would use dealership for all servicing and
repairs.
Bridgend Ford is currently advertising in three Local Golf Clubs
Links and Partnerships
By printing one side of the beermat for the Golf
Club you establish a "Link"; a "Partnership" between your Company and
the Golfers favourite Golf Club.
You become looked upon as their "sponsor" and the one "their" Golf Club Recommends.
This perception by the golfers gives you an
extra edge, for they are already "associated" with your company and its
products.
It also further enables you to make "members only" offers viewed as being non-commercial in origin.
For example: 50% discount on
m.o.t testing along with Free coffee and biscuits while you wait
in...........
Our Showrooms ......... Golf Club Members Only.
Dealerships of almost every Brand are taking comfort in the certain knowledge that in their selected Golf Clubs someone is placing their advertising message in front of their potential customers every minute of the day; and every day of the week; saying:
"I'll just place this Company's advertising message in front of you while you're relaxing"